Your marketing stack, actually working together
I design and build custom integrations for e-commerce and SaaS companies — connecting platforms like Klaviyo, Shopify, and HubSpot into a single, reliable system. Clean data flows, automated workflows, and infrastructure that scales with your marketing. Backed by 20+ years of experience making technology serve business goals.
About Jad
Technical consultant with 20+ years helping e-commerce and SaaS teams turn messy, disconnected tools into clean, automated systems. Specializing in API development, system integrations, and marketing automation that saves time and grows revenue.
Why Choose Me?
I've seen your problems from the inside.
I spent seven years at Klaviyo as a Support Engineer and in Pre-Sales, diagnosing broken integrations, scoping technical solutions, and helping hundreds of e-commerce teams get their stacks working properly. That experience builds on more than 20 years in customer-facing technical roles at SaaS companies. Beyond knowing the APIs, I understand the mistakes teams commonly make, the workarounds that hold up over time, and the ones that fail within six months.
I speak both languages.
Two decades in customer-facing roles means I can discuss architecture with your developers and revenue with your marketing lead, and translate between the two. You won't need a project manager to interpret me.
I build things you can maintain.
I deliver simple, well-documented, version-controlled solutions on your infrastructure of choice. Everything I build is designed so your team can own it, extend it, and troubleshoot it independently.
I work where you work.
Slack, Teams, Discord, Google Chat, WhatsApp: whatever your team already uses is where you'll find me. There are no forced portals and no waiting for scheduled calls to unblock something. Quick questions get quick answers.
Connect with Me
Services I Offer
From integrations and automation to audits and custom tooling: everything your marketing stack needs to run as one system
Custom-built connections and automation across your entire stack: ESP, e-commerce platform, CRM, CDP, and data warehouse. Flows, triggers, segmentation, and lifecycle logic implemented at the API level, going beyond what native integrations and visual builders can do.
Client-side tracking
Custom JavaScript that captures on-site browsing behavior, including product views, cart activity, and engagement, and streams it to your marketing platforms in real time.
Server-side syncing
Reliable back-end integrations that keep orders, products, and catalog data flowing into your marketing and analytics tools. You get complete data, unaffected by ad blockers or browser limits.
Essential lifecycle flows
Setup of the automations that drive store revenue: cart abandonment, order confirmation, review requests, and re-engagement flows, all powered by the tracking and sync work above.
A clear map of what you're paying for, what's redundant, what's broken, and a pragmatic plan to fix it.
Lightweight apps that fill the gaps: multi-account syncing, data normalization, reporting pipelines. Built cheap to run and easy to maintain.
Need Something Custom?
Every business is unique. If you don't see exactly what you need above, let's discuss your specific requirements and create a tailored solution.
Discuss Your ProjectPartnerships
I work with leading platforms to deliver comprehensive solutions for your marketing needs
